Double Down

KFC Double Down
Adam noticed the “double down” meme is becoming more and more prevalent and read off a bunch of news bites where companies “double down” on a specific strategy etc. There was some confusion as to whether it was Burger King or KFC that had a Double Down sandwich coming out. Actually, KFC’s Double Down sandwich has been on the market, with much publicity, for over two years. Much controversy surrounded the sandwich due to it’s high fat and sodium content.

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